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Business ideas, startups, and the search for demand.

Product Market Fit Pod

A podcast about customer signals, founder instincts, positioning, growth loops, and the messy work of building something people truly want.

Product Market Fit podcast cover art hosted by Robert Kotcher

Featured episode

Finding the Pull Before You Push

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Recent episodes

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01
Coming soon42 min

Finding the Pull Before You Push

Early customer signals, awkward discovery calls, and the moment a product starts getting pulled into the market.

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02
Draft38 min

The Founder's Guide to Useful Friction

Where onboarding should be smooth, where it should slow people down, and how teams learn from what users tolerate.

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03
Draft45 min

Markets Don't Read Pitch Decks

Testing demand with behavior instead of applause, compliments, or politely optimistic survey data.

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04
Draft34 min

Positioning When the Category Is Still Fuzzy

A practical placeholder episode about choosing language before the market has agreed on what to call you.

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About the show

Like a business brainstorm, but sharper.

This is the placeholder for your point of view: why the show exists, who it helps, what guests you bring on, and what listeners can expect to walk away with each week.

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